Take Action
- Data-Driven Fundraisers - Tell Congress You Depend on Responsible Use of Donor Data!
- Data-Driven Marketers - Tell Congress You Depend on Responsible Use of Consumer Data!
- DMA Announces New Institute to Set Record Straight About Data-Driven Market
- Election 2012: What Does it Mean for Data-Driven Marketers?
Federal Legislation
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Want To Know Your Secret Brand Building Weapon? Sshh, It’s Your Employees. | Forrester Blogs http://t.co/lHqDW48vKb by @tstokes_forr
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RT @3rhinomedia: "If you want to build a presence in the social media platform, then you need to be present." ~ @unmarketing
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8 Great Twitter Tools That Will Get You Tweeting Like A Pro: http://t.co/Vo5cSavnRO via @jeffbullas
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33 #ContentMarketing and #Copywriting Guides and Tips @TomPick http://t.co/zA7RHfKymG
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31 Actionable Social Media Marketing Tips Based On Research http://t.co/MowEyWWhVA vía @heidicohen
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Please check out a FREE WEBINAR at 2pm today: How can savvy retailers create seamless shopping experiences? http://t.co/N9udkZA0e4
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RT @briansolis: Why It’s More Important than Ever to Create Exceptional Customer Experiences by @CassidyRiveraCo http://t.co/u1y69K6iwC
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RT @StephanieSAM: I commit to advance and protect data-driven marketing with @DMA_USA. Learn more http://t.co/qVbDRcsZhc #DDMI
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How can savvy retailers capture and hold consumer attention? Find out in a FREE WEBINAR 2pm EST today: http://t.co/N9udkZA0e4
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RT @alltwtr: How Brands Can Use Social Media To Manage Their Online Reputation [INFOGRAPHIC]: http://t.co/SdpiB0UVQS
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RT @mck_cmsoforum: Think you know your customers? Think again. #BigData opens retailers' eyes. http://t.co/QVhRKsiyjH #CLM
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How can savvy retailers create seamless shopping experiences? Find out in a FREE WEBINAR 2pm EST today: http://t.co/N9udkZA0e4
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14 Tips To Source and Create Great Content For Social Media http://t.co/2q4Sm2xv45 by @jeffbullas
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RT @paul_a_lewis: The coming era of on-demand #marketing via @McK_CMSOForum http://t.co/rZSzNTA7yB
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Six Tips for Turning #BigData into Great Customer Experiences - via @Forbes http://t.co/ryoPWpMBDB
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4 Digital Marketing Trends For 2013 [#INFOGRAPHIC] http://t.co/aludR2QB5X via @alltwtr #socialMedia
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Check out the all-star lineup coming to #IMW13 (Integrated Marketing Week) NYC June 10-13: http://t.co/AZ0gMKKm7i Wow!
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RT @The_FJP: happy 8th, @youtube. now receiving 100 hours of uploaded video per minute. http://t.co/hERG2fIJmw
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Welcome
DDMI Sets Record Straight on Data-Driven Marketing
DMA created the Data-Driven Marketing Initiative (DDMI) to engage the entire marketing industry in a coordinated campaign to set the record straight about the countless benefits of data-driven marketing. This is the start of something big – there is a role for every single data-driven marketer in what is to come. Learn More
Election 2012: What Does it Mean for YOU?
The long election season is finally over - but what do the outcomes mean for data-driven marketers? From the Congress to the FTC, and the White House to the State House, DMA breaks it down for you. Learn more.
Key Issues
- Advocating Consumer Privacy through Transparency and Choice
- Championing Self-Regulation
- Safeguarding Ethical Use of Consumer Data for Marketing Purposes
- Fighting Postage Increases While Supporting Postal Reform
- Opposing Burdensome Business Tax Obligations
- Keeping Marketing Channels Open and Viable
- Fighting Onerous Business and Nonprofit Regulations






