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  • New Blog from DMA Advance Big Data = Big Campaigns: Direct Marketing News http://t.co/kydMBa1H9W
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  • Everyone knows there's magic in #marketing... so we got "Magic" Johnson to keynote #DMA14 San Diego! http://t.co/qE1KJWtbog #b2b #b2c
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  • Now Hiring: Director Strategic Customer Retention | National Pen: US - CA - San Diego | http://t.co/LQGFnONPp3 #jobs
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  • New Blog from DMA Advance Preaching the Gospel of the Value of Data http://t.co/3lkZmrtwBn
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  • RT @pcpfilmssd: Have you checked out the @DMA_USA schedule? http://t.co/1WpleaPmg7 We're overwhelmed with how good it is! #DMA14
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  • Please RT if YOU are coming to #DMA14 San Diego! http://t.co/DI2CdwoKyL #b2b #b2c
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  • RT @Rachel_N_Thomas: RIGHT NOW: @DMA_USA "State of the Industry" panel at #AdWeek2014! http://t.co/UN9hvvTopa #digitalmarketing #marketing …
    20 Hours Ago
  • RT @RTraino: @DMA_USA fighting for data-driven marketers before the US Supreme Court. Go #DMA_USA at #awxi http://t.co/OzCK0Y0ihX
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  • RT @RTraino: Focus on engagement. Converting engagement to LTV with data. Jane Berzan @DMA_USA at #awxi http://t.co/AwKAB5DXAa
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  • RT @RTraino: @dma_usa pres Jane Berzan speaking about the state of the industry at #awxi http://t.co/xWGlKsb6lE
    20 Hours Ago
  • RT @LawsonMulvihill: Check out the list of brilliant keynote speakers at #DMA14 http://t.co/2PO9wpMybu  @DMA_USA #data #marketing
    20 Hours Ago
  • RT @RTraino: We learn from #Geico #Martin client and @DMA_USA member at #awxi http://t.co/Vlx2TTNNz9
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  • RT @RTraino: @DMA_USA #DMA_USA all up in your woo woo at #awxi http://t.co/GutkaI9rKd
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  • RT @_bridgemktng: Dont forget to register for this year's @DMA_USA conference, coming up on Oct 25th! To register: http://t.co/hm3wfH4MrO #…
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  • Everyone knows there's magic in #marketing... so we got "Magic" Johnson to keynote #DMA14 San Diego! http://t.co/qE1KJWtbog #b2b #b2c
    21 Hours Ago
  • Content Marketing Optimization: The Ultimate Guide http://t.co/m5ePjsUM59 via @heidicohen
    22 Hours Ago


Join the Data Protection Alliance: Protect the Value of the Data Driven Marketing Economy

During its Data-Driven Marketing Institute (DDMI) Policymaker Forum, DMA announced the creation of the Data Protection Alliance, a new federal legislative coalition that will focus specifically on ensuring that effective regulation and legislation protects the value of the Data-Driven Marketing Economy far into the futureLearn more here.

The Data Protection Alliance is open to DMA member organizations and association partners. If your organization would like to join the Data Protection Alliance, please contact Cris DeBiase.

DDMI Announces Groundbreaking Study on the Value of Data

DDMI website thumbnailOn October 14, the Data-Driven Marketing Institute (DDMI) announced the results of a ground-breaking study quantifying the value of the Data-Driven Marketing Economy (DDME). DMA President and CEO Linda A. Woolley unveiled the report, entitled “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” during her opening address at DMA2013, The Global Event for Data-Driven Marketers. Learn more here.



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