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  • Learn to build a #loyalty program that works! #DMAeducation @COLLOQUY http://t.co/STIZ8tbFUR
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  • RT @jeffbullas: The Power of Video Throughout the Customer Journey http://t.co/1V2jxJ9wI0 via ducttape
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  • Via @AllTwtr: The Top 10 Most Popular Football Teams On Twitter [STATS] http://t.co/bQoUHqNnxG
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  • RT @ThisIsSethsBlog: Seth's Blog: All the same http://t.co/cipoJAMQO6
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  • RT @TomPick: 21 Vital #Mobile Marketing Facts and Statistics for 2014 http://t.co/HPnzqqwYZz
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  • RT @StephSammons: The Top 10 Mistakes Bloggers Make http://t.co/Xed7qoMOR7 via @heidicohen
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  • 5 changes to core marketing practices and challenges because of big data http://t.co/TjPodwZvWw by @StephanieSAM via @clickz
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  • RT @kittykold: Super excited that the DMA is featuring our report on Direct Marketing in Brazil: http://t.co/cBj4DjY9jV @DMA_USA @stephan…
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  • New Blog from DMA Advance Infographic: Responsiveness Is Key to Making Your Web Presence More Mobile-Friendly http://t.co/UEj0E4nuai
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  • RT @DonPeppers: Want to know which of your Facebook friends are at the mall with you, or nearby in the same stadium? http://t.co/rW6JUhyqD7
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  • New Blog from DMA Advance DMA Submits Comments to FTC on Alternative Scoring Methods Workshop http://t.co/U9Og8NuhgC
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  • New Blog from DMA Advance DMA Submits Comments to FTC on Alternative Scoring Methods Workshop http://t.co/U9Og8NuhgC
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  • RT @ThisIsSethsBlog: Seth's Blog: The bottomless pit of pleasing strangers http://t.co/D1QLmpgKjx
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  • Be one of the first 10 registrants to get an autographed copy of Ernan Roman's book Voice of the Customer Marketing http://t.co/mZUzOfmWEs
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  • New Blog from DMA Advance DAA Releases New Guidance for Advertising Option Icon Placement http://t.co/hrcydu2Nm5
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  • RT @heidicohen: Millennials To Marketers: Here's How We See The World - Research /Chart http://t.co/yP9AIUQMs4 #millennial
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  • Facebook Will Test Clearer Privacy Settings To Combat User Confusion http://t.co/viDlK0J1nl via @allfacebook
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  • Get the hands-on experience needed 2 build a successful #loyalty program thru @COLLOQUY 3-stage process #DMAeducation http://t.co/STIZ8tbFUR
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  • 83 Exceptional Social Media and Marketing Statistics for 2014 http://t.co/xGhx2pwmCk via @TomPick
    1 Days Ago


Join the Data Protection Alliance: Protect the Value of the Data Driven Marketing Economy

During its Data-Driven Marketing Institute (DDMI) Policymaker Forum, DMA announced the creation of the Data Protection Alliance, a new federal legislative coalition that will focus specifically on ensuring that effective regulation and legislation protects the value of the Data-Driven Marketing Economy far into the futureLearn more here.

The Data Protection Alliance is open to DMA member organizations and association partners. If your organization would like to join the Data Protection Alliance, please contact Cris DeBiase.

DDMI Announces Groundbreaking Study on the Value of Data

DDMI website thumbnailOn October 14, the Data-Driven Marketing Institute (DDMI) announced the results of a ground-breaking study quantifying the value of the Data-Driven Marketing Economy (DDME). DMA President and CEO Linda A. Woolley unveiled the report, entitled “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” during her opening address at DMA2013, The Global Event for Data-Driven Marketers. Learn more here.



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